How AI Benefits Sales and Marketing

Terms like machine learning, artificial intelligence, and algorithms can seem intimidating to people who work in sales and marketing. However, it’s important to overcome the hesitation about using them for companies who want to remain profitable and competitive. Artificial intelligence (AI), for example, is a technological revolution that helps to automate many business functions. This frees up your time to focus on your company’s growth.
With AI, you can uncover rich insights that provide immense value to your marketing and sales teams. According to a recent report released by Salesforce, the use of AI will increase by approximately 50 percent by 2019. This is a much higher rate than any other type of technology. There’s no reason to fear machines taking over repetitive and complicated tasks. In fact, it can be quite freeing to your entire organization.

Artificial Intelligence Then and Now

Alan Turing, an early pioneer of AI, developed the Turing test in 1950. This is a way to test a machine to determine if it can display intelligent behavior that equals or surpasses that of a human. While conducting his research, Turing asked a work associate to interact with and write notes to another person and to a computer. The result was that the machine won the game because the person in the interpreter role couldn’t tell the difference between the other player and the computer.
One of Turing’s goals during his research was to determine if it was possible for a machine to exhibit signs of general intelligence. His conclusion was that any feature of intelligence or learning could be described precisely enough for a machine to simulate it.
In the modern world, AI is an abundant part of sales and marketing. These teams use it in places such as predictive segmenting and website chatbots. One of the biggest benefits of AI is that it can locate data patterns that would be difficult and extremely time-consuming for humans to do. AI takes the guesswork and monotony out of marketing campaigns by pulling rich insights from an abundance of data.

Benefits of AI for Marketers
Nearly every industry can benefit from AI, including marketing. It can help marketers become more efficient by gathering data and allowing people to personalize it. Below are some of the specific benefits your team can expect when using AI.

Score Leads Automatically
AI and advanced algorithms make it possible for marketers to established automatic lead scoring while using the marketing automation tools they already have. This removes the pressure from marketers to qualify their prospects using long forms. It also frees up their time to develop other types of marketing initiatives.
In addition to saving time, AI-powered lead scoring enables machines to qualify leads in a more accurate, faster, and smarter fashion. You can vet the lead immediately and select the ones that appear to show the most potential. This enables you to optimize your current marketing efforts to attract the attention of similar prospects. Many people are realizing the value of having a machine score leads and having people devote their time to improving existing ad campaigns and developing more effective ones for the future.

Customer Segmentation and Advanced Personalization
AI may be a machine, but it enables marketers to personalize the customer experience and gain a better understanding of their journey. For example, an AI tool called keyword spotting allows you to analyze data sets quickly and learn unique things about each visitor that you wouldn’t see with any other type of analytics system. As a marketer, you can discover prevailing customer attitudes and problems with your products without having to sift through hours of conversations.
Another feature of AI is the ability to set up predictive and automated journeys. Call Sumo’s AI tools enable you to use machine learning to display the most appropriate message on the correct channel. When you deliver it at just the right time, it makes it easy to leverage the data of your customers to provide them with highly relevant experiences. You will lose fewer leads because AI makes it possible to tailor your message in real time.

A Game-Changer for Sales Representatives
There’s no doubt that AI empowers marketing teams, but it also allows sales representatives to gain efficiency in closing more deals. With a better understanding of their prospects, they can provide the best possible customer service.

Shorten the Sales Cycle by Automating Lead Qualification
Yet another benefit of AI is that it helps sales professionals do more in less time. Instead of spending time manually qualifying leads, they can focus their limited resources and time on the customers that AI has determined most profitable. This saves considerable time and money because you won’t have to hire people to sift through and respond to every lead. AI filters the prospects and identifies patterns in the flow of your sales to prioritize your actions more effectively. It allows your marketing teams to follow up on leads immediately before the competition even knows about them.

Power Tailored Conversations with Predictive Analytics
Similar to the way that AI assists marketers to identify trends and target leads more effectively, it also assists sales representatives to determine the probability of a customer purchase. Additionally, it highlights important information about each customer to prompt product suggestions according to their buying history and needs. The goal of predictive analytics is to anticipate future events such as the likelihood of customer purchase and the probable date of a closed sale.
Additionally, using the keyword spotting feature of AI aids sales managers in knowing when a deal might fall through. It does this by identifying terms such as disappointed, want to speak to a manager, and similar terms in real time. Best of all, this happens automatically.

Sales, Marketing & AI
It’s impossible to ignore the continued use and acceptance of AI. Companies that invest in this technology will see increased efficiency and revenue while those that don’t could struggle to remain relevant and competitive. We invite you to contact Call Sumo to learn more about exploding your business growth with our AI tools.

Comments

Post a Comment

Popular posts from this blog

Not Your Ordinary Call Transcription

Image
As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than others. Words and phrases all have a different value, at least when your company is attempting to sell products or service by phone. Research has proven many times that having call center agents use certain words and phrases helps to convert people just making an inquiry into paying customers.  That’s why knowing which words and phrases receive the most positive reactions naturally leads to prospects providing you with greater details about what they need. It’s not an overstatement to say that the ability to identify the most useful words and phrases can either close the deal or break it. Correct Words and Phrases Especially Useful for Franchises A franchise can only make money if it provides each franchisee with the sales tools they need for maximum effectiveness and to create an especially strong image of the brand they’...
Read more

Why Call Tracking is Essential for Small Businesses

Image
Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that what you do spend will produce results. Call tracking is the ideal solution to this dilemma. It allows you to track the success of your advertising campaigns and to re-direct funds in response. Measuring the Impact of Your Marketing Campaigns Call Sumo provides you with real-time call analytics that enable you to see which marketing strategies are most effective in bringing you new business and which are not. For example, imagine that your company invests in a billboard close to its location. Including a phone number specific to the billboard lets you see if it’s making the impression that you had hoped. If so, you can invest in more billboards. If not, it’s time to try a different advertising technique. However, keep in mind that you ca...
Read more

Going Further With Your Analytics Dashboards

The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved significantly over the past three decades. Analyzing the past and predicting the future The ability for companies to see how they performed in a previous quarter was helpful 30 years ago, but today’s businesses must leverage more information to remain competitive. As a business owner, you need data to let you know where the company is headed and how it will arrive there. That’s where Call Sumo comes in. We understand the value of business analytics and will help your organization obtain it for less. Interact with your data Seeing numbers that summarize your company’s performance only goes so far. We give you the ability to interact with your data in the most meaningful way possible. By understanding the big picture, you can...
Read more