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Many small business owners feel confused about how to start with call tracking . They also don’t fully grasp the benefits to expect from it. Call Sumo’s call tracking software provides you with an incredible amount of information about response to your company’s marketing efforts. The four tips below outline the best ways to start with call tracking, but first it’s important to understand it. We offer this service to help you determine which marketing campaigns produce the most leads via the telephone. By identifying the best marketing sources, you can allocate additional funds to them and improve the ones not working as well. Use Your CRM to Capture and Rate Your Leads Consumers are more likely to make a telephone inquiry when a company’s product or service is high quality, a large dollar amount, or complex. Examples include automotive, financial, healthcare, legal, and travel services as well as luxury goods. It’s important to consider the phone inquiries as the valuable

Did you know that more than 40 percent of patients who used their smartphone to research hospitals followed through with scheduling an appointment? When it comes to mobile optimization, some healthcare providers remain behind the times. According to Google, no business can afford to stay that way. In a recent report, it stated that people in 10 different countries conduct searches on their mobile phone more than they do on computers. With these numbers in mind, it’s worth considering whether your healthcare organization does enough to attract and convert people searching on their mobile phone. The Importance of Tracking Inbound Calls Even though people use a smartphone to search more often, conversion rates from these searches remain below that of tablets and desktop computers. One reason is that most marketers depend on analytics from their website to determine the devices used by their visitors as well as their conversion rates. Unfortunately, this doesn’t provide a compl

Call tracking is a simple concept that your company can use in a variety of advertising campaigns. It allows you to compare clicks and calls as well as measure the effectiveness of your   offline and online marketing . Although call tracking provides highly detailed metrics to help evaluate the effective of marketing campaigns, many companies fail to use it for their social media platforms. Call Sumo ’ s call tracking software is an effective solution of any size of business. Those on the small and medium end of the spectrum tend to rely on advertising methods such as targeted paid ads in their local market, billboards, printed ads, and local listings. However, it ’ s important to engage with their social media accounts to help establish trust with the local community in an online format. What many small business owners fail to realize is that social media is its own form of advertising and marketing. That means it also needs monitoring to determine return on investment (ROI).

It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to enable call tracking software . This might seem like a strange recommendation for online businesses. That is because most Internet entrepreneurs prefer to conduct transactions through the company’s website because it’s faster and costs less. However, it’s still important to track phone calls from your customers and prospects. When you know what to look for, these calls can provide deep insights about your company’s website. At Call Sumo, we recommend that our customers take the steps outlined below for improving website performance with call tracking. Determine Which Pages Customers View Before Calling Perhaps you think you don’t need call tracking because your business already has a strong presence on the Internet and hundreds or thousands of so

Despite the exceptional insights provided by call tracking and intelligence programs, only five percent of companies that could benefit from this technology current use it. A big reason for this is lack of understanding with how these programs work. With many other platforms already in existence, business owners may feel that using call tracking with artificial intelligence would just be another time-consuming thing to manage. Search marketers have focused on other tools to obtain acquisitions and conversions as well as dominate the market. They’re under constant pressure to justify their ROI while overlooking the importance of achieving the single customer view. This is exactly what call tracking and intelligence offers. Why Brands Still Overlook Phone Calls Most American-based companies are great about tracking customers’ online activity. However, they’re leaving a seeming black hole by ignoring the need to track phone calls. Knowing what makes customers call is essenti