Is AI in Marketing Merely Over-promoted?
Does it seem like you hear about artificial intelligence (AI) everywhere you turn these days? That’s no surprise when you consider that hype and popularity go hand in hand. Business owners claim that AI will change the way that every employee works while consumers state it will change their lives. At the same time, many people feel worried that the automation available with AI will become too powerful too fast and take away many jobs. Are these legitimate claims and concerns or merely hype? That can be a difficult question to answer but looking at AI as it relates to marketing is a good place to start. Answering the three questions below can help you decide if AI is just a fad or something that’s here to stay. What Are Some Real-Life Cases of AI in Marketing? Hearing about the potential of AI can be exciting but reading about real examples of success is far more inspiring. Below are some examples of what implementing AI has done for some actual companies: ·