How Call Tracking Works For Small Businesses


Call tracking for small business can have a major impact on the future success or failure of your company. With advancing technology, it might not seem so important to gather offline analytics. However, any business that answers customer phone calls should analyze and tracks those calls so they understand the effectiveness of their marketing campaigns. It might surprise you to learn that phone calls remain one of the most valuable types of marketing leads.
However, knowing how to analyze and track call data is challenging for many small businesses. Call Sumo’s call tracking program makes it simple. This software provides you with in-depth analytics about every phone call your business receives. Here are examples of just some of the data it provides you:

  • Call analytics
  • Campaign level tracking    
  • E-mail notifications     
  • Integration with Salesforce, WordPress, and similar platforms
  • Interactive phone menus
  • Keyword level tracking
  • Multichannel call attribution
  • Visitor tracking

Phone Calls as Sales Leads

Many small business owners fail to understand the importance of every single phone call, especially when they outsource the calls to virtual receptionists. With someone else scheduling appointments and answering questions, the business owner misses out on the details of each customer transaction.
With call tracking, you can record each phone call to ensure quality control and provide feedback to your receptionists. Another important benefit is the ability to track marketing campaigns to see which ones are most effective. You will learn the phone number the caller used to reach you, the time of the call, the marketing campaign associated with it, and what each party said during the call.
Once you have these details, it’s easy to create an analytics report. This lets you see which campaigns work well and those you need to eliminate or change as well as which employees have the highest conversion ratings. The results of tracking and analyzing your phone calls could potentially uncover new sources of revenue for your small business.
A recent report released by xAd indicates that the typical smartphone user prefers to call a company instead of fill out a form due to screen size limitations. It also indicated that 80 percent of the same customers still call a company after ending up at its landing page via a PPC ad.

Why It Matters for Your Business

Many misconceptions persist about the generation where nearly everyone has a smartphone. People still prefer to call a business instead of fill out an online form. Although smartphones are convenient tools for social connections, shopping, and research, most consumers still feel more comfortable calling a business for more information before following through with a purchase.
It’s easy to see why call tracking software will become more essential in the coming years, not less. We invite you to contact Call Sumo today to learn more about call tracking for small business. You will soon discover which marketing campaigns are worth the investment and have the tools to serve your customers even better.

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