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Artificial intelligence, more commonly known as AI, is continuing to make a big impact in popular culture as well as numerous industries. Examples includes chatbots that acts as customer service representatives, personalized recommendations for customers based on past buying history, and automated driving machines. To say that AI is impacting the world at large is quite an understatement. However, marketing has been slow to adapt to AI and realize its many benefits. When you first start using AI, it might seem like you’re speaking a different language. In a sense, you are. That’s why it’s important to master its terminology as well as its basic functions. Below are terms and definitions that everyone working with AI should take the time to master. Algorithm The term algorithm describes a formula that represents a relationship that exists between two or more variables. It’s helpful to think of algorithms as a list of instructions that include a finite end with the purpose...

When people first heard the term artificial intelligence (AI), they couldn’t really grasp what it meant. The Internet was still growing slowly, and people weren’t at a point of accepting that AI would become a daily part of life. Both consumers and the Internet have evolved since that time and people have greater expectations of the companies they do business with online. The mindset of marketers has shifted as well. Since consumers now expect greater personalization, they must learn how to deliver it without spending more money or time. AI can help them achieve this goal. What is the Definition of AI? AI can be either a machine or device that learns to understands its unique environment and uses this information to increase the likelihood of success in achieving a goal. Some of the most well-known forms of AI include robots, self-driving cars, and facial recognition software. Currently, a large amount of new technology exists that focuses on providing an enhanced customer ...

Artificial intelligence (AI) may sound impersonal, but it gets to know people’s habits and preferences quickly. Far from being cold and impersonal, AI creates a unique, tailored experience for each user. Today’s gadgets behave much more like personal assistants than simply another form of tech. Modern devices can watch a user’s personal calendar, send reminders to take medication, motivate people to exercise, and so much more. If AI developers have their way, these 21st century personal assistants will soon be able to analyze a user’s purchasing habits and provide even greater personalized options. Count on AI Affecting How Customers Interact with Brands The fact that AI will change how healthcare marketers work is without question. The real thing to focus on is how patients use AI to research medical information and follow up with making an appointment or purchase with your business. Whether you realize it or not, AI already affects how you market your healthcare organiz...

The Internet changed the world for marketers 20 years ago and smartphone applications changed it again 10 years ago. Now that conversational marketing is here, it’s set to change again. This term refers to driving customer engagement by encouraging them to share feedback while building brand loyalty at the same time. Early results indicate this has been a positive change for company profits. Artificial intelligence (AI) is the engine that drives conversational marketing. It’s in a good position to disrupt companies from the smallest mom and pop shop to the largest multi-million dollar company. Although AI comes in many forms, marketers tend to focus the most on the conversational chatbots. You may also know them as virtual assistants, digital employees, intelligent assistants, or conversational assistants. Chatbots have grown so quickly in popularity that industry insiders predict these virtual agents will be involved in most commercial transactions between businesses and peop...

As the number of smartphone users continues to grow, so does the collective time spent on these portable devices. It makes sense then that mobile conversion should be priority for every business. If your business already has a mobile ad, how does it compare to that of your competitors? Perhaps you’re still trying to implement mobile marketing plans that you have studied from a variety of sources, including blogs and marketing websites. In either case, you must decide not to let the affiliate window of opportunity pass you by. Did you know that 82 percent of people who use a smartphone rely on the device to help them make a buying decision while they’re still in the store? If you don’t act on this reality, you’re simply leaving money on the table. You have no choice but to focus on mobile conversions if you want your business to grow. Understanding the Concept of Mobile Conversion When you count a mobile conversion, it means that a person who visited your website be...

In the summer of 2017, a State of Marketing Report released by Salesforce indicated that it expects artificial intelligence (AI) to be the most explosive technology in terms of growth. The organization Accenture echoed that sentiment around the same time when it predicted that AI will generate 14 trillion dollars of economic value between now and 2035. These well-known companies in the marketing industry were just two of thousands of others releasing articles and reports urging people in all industries, especially marketing, to incorporate AI into its everyday practices. Although no one can miss the urgency of this message, how to accomplish it remains unclear. It seems obvious to say that marketers should be using AI. Although it’s not magic, it’s an essential tool with numerous applications that can bring marketing to the next level. However, the public remains unaware of most of its applications while paying attention to only a select few. According to information re...

It’s a major understatement to say that the world is changing at a rapid pace. As we learn more efficient ways of communicating, newer methods continually replace older ones. For example, people can complete many errands such as shopping and banking online. Because of this, some marketers have the mistaken impression that the good old telephone call is no longer relevant. However, this is far from the truth. Consider the tasks the typical person completes in a day and how he or she needs a phone for most of them. For example, this person may go out to start his or her car for work in the morning only to discover that it won’t start at all. This requires a call to the local mechanic to inquire about availability for appointments and a tow truck to get the car there for repair. While waiting for the tow, the person who’s now late for work may pull out a phone and schedule a few appointments. While he or she could also do that online from a smartphone, it’s often quicker and ea...