Call Sumo

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved into applications that stood on their own and provided analytics on an ad hoc basis. While more sophisticated, the apps were also more static. They couldn’t drive decisions at the executive level. Big Data, the Internet of Things, and other forms of unstructured data comes in continuously from unrelated systems originating outside the company. A static template is no longer adequate. Today’s business leaders need a solution that’s contextually aware, which is exactly what Call Sumo provides. Call Sumo goes beyond data retrieval, storage, and reporting and provides  actionable insights  that work for you. What makes these Call Sumo so smart? Call Sumo  provides BI tools and integration to make your daily workflow easier. We p...

It’s difficult to earn the best ROI when you’re uncertain which dental advertising campaigns convert the most. Call Sumo’s call tracking program enables you to see where leads come from so you can know which campaigns are performing well and which ones to tweak or discontinue. How Do Patients Find Your Practice? It’s not effective to buy multiple advertising campaigns and just hope for the best. Call tracking allows you to establish unique telephone numbers for every campaign, whether traditional or digital. When a prospective patient sees a specific ad, he or she calls a unique telephone number associated with it. That makes it simple to connect the campaign with results. Best of all, you don’t have to buy additional phones for this to work. Each call still goes to your office telephone number, but you have the benefit of understanding  what made the patient decide to call your practice  in the first place. Ongoing Opportunities for Marketing Optimizatio...

Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that what you do spend will produce results. Call tracking is the ideal solution to this dilemma. It allows you to track the success of your advertising campaigns and to re-direct funds in response. Measuring the Impact of Your Marketing Campaigns Call Sumo provides you with real-time call analytics that enable you to see which marketing strategies are most effective in bringing you new business and which are not. For example, imagine that your company invests in a billboard close to its location. Including a phone number specific to the billboard lets you see if it’s making the impression that you had hoped. If so, you can invest in more billboards. If not, it’s time to try a different advertising technique. However, keep in mind that you ca...

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing an effective call tracking program. Here are some common mistakes our customers have made before moving up to better things with Call Sumo:       Not understanding the full power of call tracking data Your agents will have more successful calls when they know a customer’s history with your company as soon as the phone rings. Our program offers social media feeds, various call scripts to help close the deal, and much more. We also show you how to use them to your advantage. An over-focus on call volume When it comes to customer phone calls, quality matters much more than quantity. After all, calls that don’t c...

The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and price right now, industry experts say that experience will matter most by 2020. More than three in four consumers will pay more to have a better experience. If it’s clear they aren’t going to get it, they won’t hesitate to go directly to the competition. This presents both excitement and opportunity for today’s business owner. The excitement comes from being able to win more customers through great service while the apprehension lies in the realization that an above-average user experience might be hard to deliver. Some common reasons include: Misunderstanding or flat out ignoring relevant data Inconsistent or incomplete multi-channel strategy An unresponsive website Unclear expectations among staff for creating excellent customer experiences Lack of organization among company touch points, including the offline ones ...

The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved significantly over the past three decades. Analyzing the past and predicting the future The ability for companies to see how they performed in a previous quarter was helpful 30 years ago, but today’s businesses must leverage more information to remain competitive. As a business owner, you need data to let you know where the company is headed and how it will arrive there. That’s where Call Sumo comes in. We understand the value of business analytics and will help your organization obtain it for less. Interact with your data Seeing numbers that summarize your company’s performance only goes so far. We give you the ability to interact with your data in the most meaningful way possible. By understanding the big picture, you can...