Understanding Call Intelligence
When it comes to shopping, people have more choices and more opportunities to research than ever. It can be tough for marketers to keep up with how customers interact with their brand. For starters, it requires monitoring big data. While companies are spending millions to optimize and understand the customer journey, many are overlooking essential data provided in every phone call. The Phone is Not Dead What is call tracking Approximately two-thirds of the world’s population, or 4.77 billion people, own a mobile phone. This explains why people make over 85 billion calls to businesses every year. Click-to-call technology is the main reason behind the surge. It allows people to browse the Internet on their phone and then call a company with a touch of a button. Click-to-call will only grow in popularity, reaching 13.7 billion dollars in spending in the next three years. Although approximately two-thirds of people conduct product research online, they still prefer to...