How Small Businesses Can Benefit from Call Tracking
As a small
business owner, you already know that you have to make the best of a limited
marketing budget. You simply don’t have the time or money to waste on campaigns
that produce disappointing results. You need reliable tools and campaigns to
show what’s working and what you need to scrap.
Call tracking is an excellent resource to assist
you in analyzing different campaigns. It also allows you to listen and truly
hear what your customers say so you can help them obtain the greatest value for
their money.
Digital
Marketing Depot reports that people who end up at a landing page only follow
through with a sale less than 10 percent of the time. Sometimes it’s as low as
two percent. That’s discouraging, but did you know that phone calls can produce
conversions as much as 80 percent of the time? This may sound surprising in our
virtual world, but people still crave and value human contact.
It’s a
costly mistake to assume that most of your sales will come through your
website. Even though potential customers start on your landing page, they’re
more likely to finish the transaction by phone. Call Sumo’s call tracking
program is a simple and budget-friendly way to increase sales.
Missed Calls Mean Missed
Opportunities
We live in
an always-connected world where people expect service 24 hours a day, seven
days a week. No one wants to call a company late on a Friday afternoon only to
discover they can’t speak to a human being until Monday morning. Despite this
expectation, most small businesses can’t afford the expense of a 24-hour
operation. Unfortunately, that means you have no way of knowing how many calls
came into your company during off-hours.
Your
customers likely continue to call after quitting time, especially those located
in different time zones. Missed calls often mean missed revenue. With call
tracking, you can learn more about these calls and use the data to your
company’s advantage. For example, it tells you if the person heard a radio ad
in the evening or responded to a mailer. This lets you know which campaigns are
working so you can budget accordingly.
Improve the Focus of Your Marketing
Efforts
Small
businesses account for 54 percent of all sales in the United States, according
to the Small Business Administration (SBA). They also provide more than 50
percent of the jobs in this country. When large corporations had to lay people
off, small businesses only grew. They are an essential part of the world’s
economy.
As your
small business grows and expands, you need to know about potentially new
markets. Our call tracking software make it possible
for you to find new areas of focus so you can grow your market share.
It’s
essential to know the location of your callers. While you might expect that
most are local, you might be surprised at what you learn. For example, some
callers might be located in dead zones where they can’t access the resources
your company provides. With Call Sumo, you can identify specific area codes for
future marketing efforts.
Improve Your Return on Investment
Knowledge is
the biggest thing you gain when you enable call tracking. It allows you to see
first-hand the marketing efforts that give you the greatest ROI. There’s no
sense in creating a beautiful ad if few people follow through and contact your
company.
Are you
throwing money at social media campaigns and online marketing to see what
works? As a small business owner, you don’t have the resources to continue that
indefinitely. When something isn’t working, you need to tweak or discontinue it
as soon as possible. Call tracking identifies the problem areas so you can take
quick action.
Call Tracking is Easy on Your Budget
Call Sumo
understands that you need to consider your budget carefully before bringing on
a new product. We charge a flat monthly fee for each phone number that you
enable. You can also record each call and pay just one to two cents per minute
when you play it back.
We act as a
partner to your small business by providing metrics about your current
customers as well as potential customers. It’s an excellent way to expand your
company’s marketing efforts without incurring the expense involved with hiring
more people. Best of all, your customers remain unaware of the call tracking
software in the background. It tracks every call and sends it straight to your
small business.
We would
love to provide you with a demonstration of our product. If you’re not fully
satisfied, we offer a money back guarantee for the first 30 days.
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