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As a small business owner, you already know that you have to make the best of a limited marketing budget. You simply don’t have the time or money to waste on campaigns that produce disappointing results. You need reliable tools and campaigns to show what’s working and what you need to scrap. Call tracking is an excellent resource to assist you in analyzing different campaigns. It also allows you to listen and truly hear what your customers say so you can help them obtain the greatest value for their money. Digital Marketing Depot reports that people who end up at a landing page only follow through with a sale less than 10 percent of the time. Sometimes it’s as low as two percent. That’s discouraging, but did you know that phone calls can produce conversions as much as 80 percent of the time? This may sound surprising in our virtual world, but people still crave and value human contact. It’s a costly mistake to assume that most of your sales will come through your webs...

Call tracking analytics , or call analytics, is the term used to describe the analysis, collection, and measurement of data from business phone calls. Sales and marketing teams use insights to improve their company’s marketing campaigns and handling of phone calls. Call and website analytics help them understand which campaigns are driving the most qualified leads to their business. Implementing call tracking from Call Sumo helps small businesses better analyze, manage, and measure the performance of their marketing campaigns to increase return on investment (ROI). Analyzing calls provides essential performance indicators that come from identifying the source or the call and recording it for quality control. Features of Call Analytics Call analytics is a valuable tool for any company that utilizes unique telephone numbers as a main call to action. The tool enables small business owners to see which marketing channels drive the most phone calls to their business, whether onli...

Some business owners assume they have call tracking when they really don’t. The confusion arises due to the different types of call tracking, which include the following: Campaign-level With this basic type, marketers buy telephone numbers and assign a static number to each campaign. It’s limited because you don’t have a lot of phone numbers and you don’t receive keyword details if the call resulted from a PPC campaign. Additionally, static number providers typically only track cookies for 30 days. When your company receives a call, campaign-level call tracking gives credit to the specific number dialed. This allows for incorrect crediting of calls because it only considers last call attribution. Truly correct data would consider the original way the customer reached your company, not the most recent one. Google Call Conversion Google provides this option free with AdWords campaigns. It allows you to track calls based on keywords, ads, and campaigns. However...

It’s the rare American over the age of 12 who goes anywhere without his or her smartphone. Businesses often overlook this fact in the age of Analytics and AdWords by Google. That means they’re not paying as much attention as they should to inbound calls. Marketing is far too competitive of a business to allow that to happen. As your business handles its phone calls, we will examine some things about them that you may have forgotten or assumed incorrectly. Phone Calls Aren’t Going Anywhere You may have heard the argument that people prefer text and chat and have no time for something as old-fashioned as a phone call. However, it’s simply not true. They may prefer those mediums when talking with friends, not when contacting a business. If you don’t believe it, consider this: Consumers made 30 billion calls to businesses in 2013, and analysts predict they will make 73 billion calls in 2018. That is nearly a 150 percent increase! It’s Easier to Make a Phone Call Than Filli...