Call Sumo

Computers are useful tools, but they will never possess the human touch. It turns out this is what people truly want and the one element that can close a deal most effectively. What that means for your business is that phone call quality and optimization matter. They have a direct impact on your revenue. It’s essential that you get customers to call your business and to keep them on the phone and satisfied once they do. In a recent study conducted by Conversion Sciences, the company outlined best practices for optimizing phone calls. We trust the results completely as Conversion Sciences has worked with hundreds of companies to help them find their phone call conversion sweet spots. Create a Great Offer to Optimize the Phone Call Making promises to customers is part of an effective marketing strategy, but it only goes so far. You must keep those promises to endure people to your business for the long haul. Making a valid offer is the first step in building trust with y...

Although it might seem like some secrets that you use to boost conversions are unfair, it’s important to use them to your advantage. While every marketer desires a greater percentage of converting leads, many fail to see the obvious right in front of them. It can be easy so easy to use PPC to covert inbound callers to paying customers that it can seem like you’re cheating when you’re really not. When your phone doesn’t ring a lot, it’s normal to feel worried. Every business depends on phone calls to make money, and it’s essential to understand the value of every incoming call. Consider that two-thirds of Fortune 500 companies recently surveyed reported phone calls as being their highest quality of lead source. It boils down to people wanting to speak to a human being and not a computer when they’re making an important purchasing decision. This is a good thing for your business. If driving more phone calls to your business seems daunting, we would like to assure you that i...

Did you know that they way your company designs contact forms on its website influences whether a prospective customer will follow up with a phone call? The only problem is figuring out which type of form prompts them to take action and which type of form they’re more likely to ignore. It’s the standard A/B principal of testing both short and long contact forms to determine which ones bring the most phone calls and ultimately sales. You also need to know the type of information you should collect from a prospective customer to ensure the best results and how to go about including them on your company website. The founder and lead conversion scientist at the company Conversion Sciences has studied these questions in-depth. The market research he conducted tells the rest of us how to create and implement website forms to generate the most customer follow-up. Don’t Fear the Long Form It’s common for marketing departments to hesitate or even avoid placing a long form on the co...

As a marketer, you’re probably familiar with the concept of using a software program to understand why customers call your company. That is because many companies use call tracking to determine the effectiveness of a marketing campaign. The idea is to dedicate a specific phone number to each campaign to make it easier to track results. Knowing why customers call is important, but it’s not enough. With the variety of ways that customers have to find your company’s products and services, you need a tool that helps you break through the complexity to find actionable data. If a prospective customer used both the Internet and telephone to learn about your organization, his or her journey often becomes fragmented from a marketer’s perspective. It’s difficult at best to analyze the customer’s journey using only insight from the campaign level. This leaves companies that offer call tracking software scrambling to find the best ways to sift through and extract the most meaningful dat...