Call Sumo

People who know Call Tracking How far most get you How far Call Sumo gets you Allow me to explain I recently realized that when I say  Call Tracking  and when others in the Dental Industry say  Call Tracking , we’re talking about different things! It may not sound like a big deal at first glance, but I’ve spoken with CEOs of other Call Tracking companies in the Dental Space and they said, “Wow, that’s pretty cool, but that’s not what we mean by call tracking”. This is understandable because they approach call tracking as keeping track of how your calls are being handled, and it’s a perfectly fine thing to do. They may even throw in some analytics here and there. But, I have to emphasize:  “ We don’t do the same things” . Old School Call Tracking You may not be using a typewriter, but “vanity metrics” along with hours of phone calls you have to listen to, you might as well dust off the old typewriter and tabulate you...

Call tracking for small business can have a major impact on the future success or failure of your company. With advancing technology, it might not seem so important to gather offline analytics. However, any business that answers customer phone calls should analyze and tracks those calls so they understand the effectiveness of their marketing campaigns. It might surprise you to learn that phone calls remain one of the most valuable types of marketing leads. However, knowing how to analyze and track call data is challenging for many small businesses. Call Sumo’s call tracking program makes it simple. This software provides you with in-depth analytics about every phone call your business receives. Here are examples of just some of the data it provides you: Call analytics Campaign level tracking     E-mail notifications      Integration with Salesforce, WordPress, and similar platforms Interactive phone menus Keyword level tracking M...

Most online advertisers have heard of or used Google Adwords to attract the attention of their target demographic. While powerful in its own right, combining it with a call tracking software like Call Sumo gives you highly focused insight into the performance of your  paid advertising campaigns . Understanding Google AdWords When you sign up for a Google AdWords campaign, you only pay when someone clicks on your ad. The amount is determined by your bid, also known as cost per click (CPC). A huge benefit of using this advertising tool is that you can see which keywords are converting well and the location and personal demographics of those clicking on them. One feature you may want to consider using with Google AdWords is Click to Call (CTC). This feature dials the advertiser’s telephone number as soon as a user clicks on the ad. This gives people instant answers regarding the product or service they’re searching. You can enable it with a call extension. Additional...

What does data mean to you? Data means something different when you run a business. You’re probably familiar with the terms implementation, latency, permissioning, reports, server up-time, spreadsheets, and system maintenance. But what are you going to do with them? You need better insights IT departments nationwide are working hard to deliver greater insights to business leaders. The data can’t come soon enough. A survey conducted by Gartner indicates that analytics and business information (BI) is the top priority for CIOs through at least 2017. Of the 1,064 business executives surveyed, a whopping 98 percent stated they require BI to perform well on the job. However, a mere six percent felt they had the ability to get to their BI as quickly as they need it. Call Sumo is here to fill the gap between the six percent and the 98 percent. Business executives who require BI – 98% Business executives who can get BI as quickly as they need it – 6% Devel...

Self-service is the newest trend among software vendors that provide analytics, business intelligence, and data. The idea behind these programs is that people of all skill levels can obtain the information they need with a few clicks. This assumption doesn’t consider that not everyone has the skills and training to isolate the most useful pieces of business data to make more informed decisions going forward. Businesses will continue to generate large amounts of data, but current technology can’t provide companies with the necessary insights to impact day-to-day operations. Perhaps you find yourself in this frustrating predicament right now. You have the data, but you don’t know how to deliver it to people in a way they’re likely to understand. Call Sumo can help with that. Most businesses will access self-service analytics tools by 2018 Business intelligence insiders predict that most companies will be able to receive valuable data via self-service platfor...

Automated Call Analysis as a Business Intelligence Tool One definition of Automated Call Analysis is that it’s an offshoot of call tracking. Another is that it’s a new business intelligence (BI) solution that tracks calls as a method of delivering call recordings. Call Sumo’s product allows you to analyze customer telephone calls from both sides and pull out the most useful data. For many organizations, this includes customer service skills, customer sentiment, conversation rate, lead score, and sales skills. Defining Key Metrics Terms Before you can use Automated Call Analysis in a meaningful way, you must have in-depth understanding of the following terms: Customer Intelligence : Our Automated Call Analysis evaluates data about prospects and customers for every incoming or outgoing call. Our tool helps determine their overall mood, such as annoyed or satisfied. It lets you know how often customers bring up price and discuss shoppin...