Call Sumo

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved into applications that stood on their own and provided analytics on an ad hoc basis. While more sophisticated, the apps were also more static. They couldn’t drive decisions at the executive level. Big Data, the Internet of Things, and other forms of unstructured data comes in continuously from unrelated systems originating outside the company. A static template is no longer adequate. Today’s business leaders need a solution that’s contextually aware, which is exactly what Call Sumo provides. Call Sumo goes beyond data retrieval, storage, and reporting and provides  actionable insights  that work for you. What makes these Call Sumo so smart? Call Sumo  provides BI tools and integration to make your daily workflow easier. We provide relevant insights that you can take i

It’s difficult to earn the best ROI when you’re uncertain which dental advertising campaigns convert the most. Call Sumo’s call tracking program enables you to see where leads come from so you can know which campaigns are performing well and which ones to tweak or discontinue. How Do Patients Find Your Practice? It’s not effective to buy multiple advertising campaigns and just hope for the best. Call tracking allows you to establish unique telephone numbers for every campaign, whether traditional or digital. When a prospective patient sees a specific ad, he or she calls a unique telephone number associated with it. That makes it simple to connect the campaign with results. Best of all, you don’t have to buy additional phones for this to work. Each call still goes to your office telephone number, but you have the benefit of understanding  what made the patient decide to call your practice  in the first place. Ongoing Opportunities for Marketing Optimization Res

Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that what you do spend will produce results. Call tracking is the ideal solution to this dilemma. It allows you to track the success of your advertising campaigns and to re-direct funds in response. Measuring the Impact of Your Marketing Campaigns Call Sumo provides you with real-time call analytics that enable you to see which marketing strategies are most effective in bringing you new business and which are not. For example, imagine that your company invests in a billboard close to its location. Including a phone number specific to the billboard lets you see if it’s making the impression that you had hoped. If so, you can invest in more billboards. If not, it’s time to try a different advertising technique. However, keep in mind that you ca