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No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It’s complex and getting more so all the time. Consumers are in a hurry just like everyone else. They’re also technologically savvy and like to keep up on the range of options available to them. Technology can also help and frustrate you as a marketer. With so many device and communication channels available, it can be challenging to stay up-to-date along with the customers you’re trying to reach. If you have ever wished for a tool that measures the way people interact with your brand using legitimate authority, then you need to learn more about call intelligence. Understanding Big Data While not every marketer realizes it, the biggest goal of any activity in marketing is to obtain and make sense of big data to see the same view that the customer sees. This is the reason that many marketers use a variety of digital tools ...

As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despite you showing him or her how much having call intelligence could increase your return on investment (ROI). Before you approach your boss only to get shut down again, read this guide so you can go in the next time with indisputable facts. You will also be able to demonstrate that this is an investment worth making. Your Audience Isn’t Becoming Mobile, They’re Already There Stating that mobile phone use increases every year seems to be an obvious statement, but we have figures to back it up. Currently, the penetration of smartphone use in the United States is at 75 percent. By this time next year, it should climb to 85 percent. More smartphones mean more phone calls for your business. Industry analysts already predict that 2018 will see 73 billion calls made to U.S. businesses after a potential lead located the information via sma...

If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its developers and the businesses that benefit from its use, but unfortunately, many people just hear the hype about it and don’t understand its substance. When it comes to AI, it’s common to see the following types of exaggerated headlines:           AI Will End Humanity as We Know It           After Beating a Human at a Board Game, AI Poised to Take Over the World           AI Can Solve Every Business Problem in Existence While there’s no doubt that AI can and does transform the personal and working lives of millions, it’s important to maintain realistic expectations about it. It absolutely will disrupt marketing as well as many other industries. Because of AI, future generations will live in a world that seems like science fiction compared to the tec...

Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies still resist AI as it becomes more widespread due to fear of the unknown and misunderstanding about how it actually works. Now that more business executives understand its many benefits, they realize that they must embrace AI marketing or lose customers to the competition. Below are three ways that AI will affect marketing efforts in the coming years. Ads That Make a Difference AI is inspiring marketing departments to create more effective and personal advertisements. Brands will take advantage of AI marketing is used in the research and development of critical its aspects, including keyword searches. With the help of AI marketers can build smarter and more effective advertisements that ultimately provide them with higher conversions. This is because they deliver highly targeted advertisements that resonate deeply with the cu...

While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easier to do so all the time. Over the past decade, everything a consumer does has become both measurable and trackable. People leave a digital footprint when they shop online and even sometimes offline. While customer data from an online purchase provides exceptional value, you need to pull it all together in one place. This can pose a challenge when the data comes at you in a variety of formats and from many different sources. You need a way to access these data silos, analyze customer actions, and understand his or her journey. This often makes for a time-consuming process. You must collect data from spreadsheets and other sources and then clean, standardize, organize and update it frequently. This is where artificial intelligence (AI) enters the picture. Although API handles the collection of data, AI helps to make sense o...

The continued growth of social media channels such as Facebook, Twitter, Instagram, YouTube, Snapchat, and Pinterest have forced companies from the solo entrepreneur to the multi-million dollar business to tailor marketing efforts accordingly. Every day around the world, Facebook users post 4.3 billion messages and YouTube users upload more than four million hours of video content. No matter what the social media channel, it contains invaluable data for marketers. The increase in data means that companies must use sophisticated tools such as business intelligence (BI) to stay on top of it all. BI allows managers to gain critical insights as well as make better decisions regarding current and future marketing campaigns. Marketers who don’t use the tools available to them may find themselves unable to compete in an increasingly global market. Tools like BI allow for the easy gathering and analyzation of extensive data within just a few minutes. It would take a human being hours o...

Even though it’s the job of the digital marketer to increase the number of converting customers, many never consider an obvious solution. Phone calls from customer present a wealth of untapped information that can help any company grow. Understanding the demographics of the people calling your company and the reason they’re calling provide deep insights that ultimately help you optimize the performance of your campaign. It also empowers you to increase sales and improve the customer’s overall experience. Most companies spend a lot of money and time trying to optimize online conversions. It only makes sense to do this for phone calls as well. Marketers Need a Different Approach to Attract New Customers According to an eMarketer report, 68 percent of outbound marketers and 77 percent of inbound marketers stated that transforming leads and contacts into paying customers was the main priority for their company. Many companies are willing to spend a large percentage of their adve...