Call Sumo

Phone calls to your company provide valuable information when you know how to extract insights that let you know the thought process of your customers. Call Sumo offers software with an automated speech-to-text feature that allows you to do just that. By reviewing these transcripts, you save hours because you no longer need to listen to each call in its entirety to obtain the insights that you seek. We built our software based on the concept of voice recognition. That means that the program relies on machine transcription technology to provide you with instant results. It would take you or your employees many hours to locate the same information. However, machines don’t always provide completely accurate speech recognition. You know this if you have ever used a device like Alexa, Cortana, or Siri. The good news is that our software ensures you receive the highest quality transcriptions of your calls. Here’s how. Increase Call Transcription Accuracy with Advanced Recordin...

Employees of marketing agencies know how valuable it is for their clients to use call tracking software. However, convincing their clients of these benefits can be a whole other story. Perhaps you find yourself in this situation currently and seem stuck at an impasse. Your client’s sales could improve dramatically with call metrics yet he or she resists even considering it. Some companies even remain resistant when it’s clear that their competitors have gained a strong foothold just by using call tracking. They don’t seem to understand that not implementing call tracking prevents them from knowing the originating source of all non-digital leads. If you could just get your client to agree to a demonstration, you could show convincing proof that the company is allowing too many leads to slip away. In fact, they could see 10 to 15 times the leads by installing call tracking software. The ability to demonstrate this gives you more value in the client’s eyes. It can also help y...

Today’s consumers inhabit an omnichannel world. Unfortunately, many companies fail to realize this and force people who consider themselves evolved onto paths of customer engagement that fail to meet their needs and feel antiquated. These businesses must move to the next level if they hope to attract people to their brand and then build a sense of loyalty to keep them there. Artificial intelligence (AI) could be just the solution for companies looking for a convenient, informed, and intelligent way to connect with customers during any part of their buying journey. The result of implementing AI in this manner is an improved journey for customers that feels more personal and integrated. The entire experience will feel more natural and less forced for them. AI is nothing short of a game-changer for the entire customer experience (CX).   It’s important for businesses to understand how AI applies to the CX as well as research companies already benefiting from implementing A...

Marketers currently use artificial intelligence, commonly known as AI, in a wide range of applications. Search engines like Bing and Google use it to provide people with more intelligent results leading them to delivery drones and personal assistants by Amazon and a self-driving car by Uber. This leaves many to wonder how marketing will be affected by different types of AI as they use it to improve return on investment (ROI) and make smarter business decisions. So just what is AI? One simple definition is that AI involves non-human entities performing actions based on human behavior. Over time, AI robots can improve responses by analyzing customer responses. This is a big improvement over pre-programmed and possibly inaccurate responses. Below are several practical applications that AI developers and marketers should learn about as much as possible. AI-Powered Predictive Marketing Automation offers many benefits to marketers. However, businesses that plan to implement it mus...