Call Sumo

As a business owner, you understand the importance of your customers having an excellent experience every time they call your company. If they don’t receive it every time, you might not hear from them again. That’s where phone call conversion optimization comes into play. Even when people make a purchase online, they like having a real person answer their questions about a product or service. If they’re put on hold, treated rudely, or given incorrect information, you have just lost your lead to the competition. Call Opening A caller forms an impression of your company during the first few seconds of a call, but many businesses fail to appreciate that. This explains the abundance of companies that use an automated pre-recorded message to greet their callers. If you want to improve conversion rates from customer phone calls, you need to improve their experience. It really is as simple as that. Call Sumo provides the technology to listen to conversations between sales perso...

Phone calls are an integral part of any marketing campaign, but businesses often overlook this fact. Instead, they focus on things like building brand awareness and customer engagement without realizing that studying call data can help them achieve these lofty goals. Call tracking software from Call Sumo offers important benefits that can help your company capitalize on its most effective advertising methods. What is call tracking , you ask? It’s a program that allows you to create unique telephone numbers for each of your advertising campaigns. We route the calls directly to your office so your agents can answer them like normal. It’s one of the easiest ways we know to measure advertising effectiveness and improve your return on investment. Call Tracking Benefits You May Not Have Considered As mentioned above, one of the most obvious benefits of Call Sumo’s call tracking software is that it enables you to quickly ascertain which advertising campaigns are producing re...

Despite dire predictions that the phone would go the way of the dinosaur, people make more phone calls today than any other time in history. Even though we live in an app-based and Internet-based world, people find comfort and clarity speaking to a live person. This is even true of millennials, the group predicted to practically never make another phone call. Businesses that want to provide an excellent customer experience simply can’t afford to overlook the importance of phone calls. Phones by the Numbers The number of people in the world and mobile phone subscriptions are nearly the same. They’re both around 6.8 billion. This is in addition to landlines, something that 40 percent of households in the United States still have. Phones aren’t going anywhere anytime soon. Over the past 15 years or so, marketers have all but ignored phones in favor of email, social media, SEO, and PPC campaigns. One reason for this is the ease of measuring return on investment (ROI). Howe...

Even though clicks from web pages or advertising banners convert to paying customers less than two percent of the time, many companies still use these statistics to evaluate sales performance. Tuning into phone call conversion rates is a much better idea. That is because customers initiating a call to a company buy a product or service up to 50 percent of the time. Understanding the Popularity of the Telephone People use the Internet in the early stages of the buying cycle and the telephone as they get towards the end of it. These statistics bear that out: Besides human contact, other reasons for preferring to do business by phone include speed of handling an emergency request, accuracy in booking an appointment, and ability to request a customized service. Perhaps not surprisingly, more of these calls come from mobile phones than stationary ones. Considering these statistics, it’s easy to see why a call tracking software program like Call Sumo is so essential to t...