Call Sumo

The Internet has been around for almost 25 years, and the phone call and other traditional communication methods haven’t died as some people predicted. Businesses understandably rushed to create an online presence due to the prediction that no one would bother to make a phone call anymore. Part of this prediction came true because at least two-thirds of people do conduct their background research from their computer or mobile device. People simply prefer the ability to gather data about a potential purchase without the sales pressure that sometimes comes with talking to a representative on the phone or in person. A recent study conducted by CEB indicates that approximately 57 percent of people buying a product or service make a buying decision before even considering making a phone call. That means you need to get things right when a customer does call to close the deal. Although online forms do send some traffic to businesses, the phone calls they receive converts 10 time...

You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients: Volume of phone calls Call Sumo Call Tracking Software enables you to track your incoming calls automatically based on perimeters you set. Common call tracking times include hourly, daily, weekly, monthly, and annually. Another benefit is that your agents know before answering the call if it’s coming from a  pay-per-click (PPC) advertising campaignor not. This makes it easier to determine your PPC advertising budget going forward. Length of calls A caller who asks a lot of questions about your product or service is much more likely to turn into a qualified lead than one who is off the call in 15 seconds. Call Sumo makes it possible to pinpoint high-quality leads so you know which ads, campaigns, keywords, and landing page...

You can’t travel far these days without seeing someone staring at his or her smartphone. It seems like they’re always turned on and people literally can’t leave home without them. To say that smartphones have transformed life as we know it is an understatement. Americans interact with their devices from the time they get out of bed in the morning until they retire at night. Some people even get out of bed to look at their phones in the middle of the night! The Pew Research Center states that approximately 75 percent of all Americans own a smartphone, a figure that has doubled in only the last five years. You might think it’s only younger people who are so attached to these devices, but the Pew Research Report indicates that nearly half of people over age 65 own one as well. This presents a huge click-to-call opportunity across all age ranges. As expected, the 18 to 34-year-old demographic owns the most smartphones. Their ownership percentage is a whopping 92 percent. Smartpho...

Business intelligence is the process of bringing available data together to learn more about a business and the customers it serves. It’s an essential tool in the 21 st  century. What You Can Learn from a Call Phone calls from customers provide essential information, but many businesses fail to realize this. Call tracking software enables your company to start effortlessly listening to calls to identify customer patterns and agent training opportunities. Purpose of Call Tracking Call center agents often feel suspicious of call tracking at first. They assume you as the employer are trying to learn information to use against them. It’s better to frame it as trying to be helpful rather than heavy-handed. Listening to the calls ensures that each agent has the information and support needed to provide helpful, friendly service to every caller. You have no way to know if this is happening unless you enable call tracking software. The program available from Call S...

As the owner of a business that depends on phone calls to bring in revenue, you already know that some words and phrases are more lucrative than others. Words and phrases all have a different value, at least when your company is attempting to sell products or service by phone. Research has proven many times that having call center agents use certain words and phrases helps to convert people just making an inquiry into paying customers.  That’s why knowing which words and phrases receive the most positive reactions naturally leads to prospects providing you with greater details about what they need. It’s not an overstatement to say that the ability to identify the most useful words and phrases can either close the deal or break it. Correct Words and Phrases Especially Useful for Franchises A franchise can only make money if it provides each franchisee with the sales tools they need for maximum effectiveness and to create an especially strong image of the brand they’...