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No matter what you do for a living, you’re also a consumer. That means you already know the path to making a purchase isn’t always a straight line. It’s complex and getting more so all the time. Consumers are in a hurry just like everyone else. They’re also technologically savvy and like to keep up on the range of options available to them. Technology can also help and frustrate you as a marketer. With so many device and communication channels available, it can be challenging to stay up-to-date along with the customers you’re trying to reach. If you have ever wished for a tool that measures the way people interact with your brand using legitimate authority, then you need to learn more about call intelligence. Understanding Big Data While not every marketer realizes it, the biggest goal of any activity in marketing is to obtain and make sense of big data to see the same view that the customer sees. This is the reason that many marketers use a variety of digital tools ...

As a marketing executive, no one needs to convince you of the importance of call intelligence. It’s your boss who needs to get with the program, despite you showing him or her how much having call intelligence could increase your return on investment (ROI). Before you approach your boss only to get shut down again, read this guide so you can go in the next time with indisputable facts. You will also be able to demonstrate that this is an investment worth making. Your Audience Isn’t Becoming Mobile, They’re Already There Stating that mobile phone use increases every year seems to be an obvious statement, but we have figures to back it up. Currently, the penetration of smartphone use in the United States is at 75 percent. By this time next year, it should climb to 85 percent. More smartphones mean more phone calls for your business. Industry analysts already predict that 2018 will see 73 billion calls made to U.S. businesses after a potential lead located the information via sma...

If Google Trends is any indication, interest in artificial intelligence (AI) has increased steadily every year since 2012. That is great news for its developers and the businesses that benefit from its use, but unfortunately, many people just hear the hype about it and don’t understand its substance. When it comes to AI, it’s common to see the following types of exaggerated headlines:           AI Will End Humanity as We Know It           After Beating a Human at a Board Game, AI Poised to Take Over the World           AI Can Solve Every Business Problem in Existence While there’s no doubt that AI can and does transform the personal and working lives of millions, it’s important to maintain realistic expectations about it. It absolutely will disrupt marketing as well as many other industries. Because of AI, future generations will live in a world that seems like science fiction compared to the tec...

Artificial intelligence (AI) become much more popular in the recent years and its use is only increasing so far in 2017. Unfortunately, many companies still resist AI as it becomes more widespread due to fear of the unknown and misunderstanding about how it actually works. Now that more business executives understand its many benefits, they realize that they must embrace AI marketing or lose customers to the competition. Below are three ways that AI will affect marketing efforts in the coming years. Ads That Make a Difference AI is inspiring marketing departments to create more effective and personal advertisements. Brands will take advantage of AI marketing is used in the research and development of critical its aspects, including keyword searches. With the help of AI marketers can build smarter and more effective advertisements that ultimately provide them with higher conversions. This is because they deliver highly targeted advertisements that resonate deeply with the cu...