Call Sumo

If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, call intelligence allows you to personalize the caller’s experience and enhance his or her journey on the way to a purchasing decision. For your company, call intelligence enables you to expand the reach of your audience and optimize your marketing efforts and performance. Continue reading to learn more about each of these benefits. Personalize the Caller’s Experience While Call Sumo’s call intelligence software provides in-depth data and increases visibility, it’s even more important to make each caller’s experience with your company a personal one. Our program allows you to qualify and then route each call based on the following individual factors: N ew or repeat caller Landing page that directed person to call Caller’s geographic location Specific marketing campaign Time and day of call Product or service of inter...

Everyone knows that healthcare costs are rising dramatically, but many don’t stop to consider that healthcare administrative costs are as well. Administrators who want to control costs must do so within the confines of  HIPAA , the healthcare privacy law passed in 1996. Call tracking is an efficient way to identify which marketing efforts work as well as those that need improvement. Available Features of Healthcare Call Tracking Phone calls to a typical business might include questions about a product or an order status update. When patients speak to providers or their representative by phone, they may need to discuss highly sensitive personal health information. The challenge with call tracking is to tie phone calls to a specific telephone number without being able to identify the patient who made the call. Call Sumo has risen to the challenge of allowing  healthcare clients  to retrieve the data they need while still following HIPAA mandates. Here are three...

Call tracking is both popular and essential for today’s business owner. However, many feel concerned about whether it is legal to record client phone calls. Under federal law, only one party in a telephone conversation needs to be aware that it’s being recorded. However, states are free to set their own interpretation. While many follow federal guidelines, some states do enforce stringent laws that you must know and follow. At Call Sumo , we recommend letting all parties know the call will be recorded at the beginning before the parties even speak. What is Call Tracking? Call tracking is a platform that enables you to track each incoming call that originates from a specific website. It lets you know how that caller found your website, keywords used, and pages he or she viewed before placing the call. Call Sumo’s call tracking program dynamically replaces your main telephone number with a tracking number when a new visitor lands on your website. You can see these details a...

Having a call tracking system is an important way to increase ROI, customer engagement, and improve measurements. However, some companies remain unaware of it. The basic concept is that potential customers receive different contact information based on their point of origination. Traditional call tracking does have some drawbacks, including a company’s limited ability to create ads and lack of in-depth tools to analyze calls. Overcome the Limits of Traditional Call Tracking Systems with Call Sumo Our enhanced  call tracking software  allows you to tap into the enormous base of knowledge in every phone call. You can expect to enjoy the following five benefits when you enable Call Sumo tracking software at your company: Increased effectiveness of every advertising channel: The popularity of smartphones isn’t expected to subside any time soon. Advertisers know this, which is why phone number integrations into digital sites and ads continues to grow. By 2018, indus...