Call Sumo

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing an effective call tracking program. Here are some common mistakes our customers have made before moving up to better things with Call Sumo:       Not understanding the full power of call tracking data Your agents will have more successful calls when they know a customer’s history with your company as soon as the phone rings. Our program offers social media feeds, various call scripts to help close the deal, and much more. We also show you how to use them to your advantage. An over-focus on call volume When it comes to customer phone calls, quality matters much more than quantity. After all, calls that don’t c...

The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and price right now, industry experts say that experience will matter most by 2020. More than three in four consumers will pay more to have a better experience. If it’s clear they aren’t going to get it, they won’t hesitate to go directly to the competition. This presents both excitement and opportunity for today’s business owner. The excitement comes from being able to win more customers through great service while the apprehension lies in the realization that an above-average user experience might be hard to deliver. Some common reasons include: Misunderstanding or flat out ignoring relevant data Inconsistent or incomplete multi-channel strategy An unresponsive website Unclear expectations among staff for creating excellent customer experiences Lack of organization among company touch points, including the offline ones ...